MIES, Switzerland/BEIJING, China - FIBA, the International
Basketball Federation, on Wednesday announced that Beijing Enterprises Group
Company Limited has signed up to be a FIBA Partner for the four-year period
from 2016 to 2019.
This is the first international partnership deal put in place
under FIBA's new competition system, which comes into effect in 2017 and
culminates in the2019 FIBA Basketball World Cup to be held
in China with a record 32 national teams.
The agreement will see Beijing Enterprises Group granted
exclusivity in the categories of beer and wine. Its beer brand, Yanjing Beer -
the State beer of China and an official sponsor of the Beijing 2008 Olympics -
will be promoted heavily across all senior men's and women's FIBA events.
This partnership includes the following leading properties of
basketball's world governing body:
- 2016 FIBA Qualifying Tournaments for Men and Women to the Rio 2016 Olympic
Games
- 2017 FIBA Continental Cups
- 2018 FIBA Women's Basketball World Cup
- 2019 FIBA Basketball World Cup
The agreement grants them key commercial rights such as
association with FIBA marks, brand visibility on the court and product
placement at the venues. The brand will have great prominence as of 2016,
starting with the four FIBA Qualifying Tournaments for the Rio 2016 Olympic
Games.
FIBA Secretary General and International Olympic Committee (IOC)
Member Patrick Baumann said: "It is a great sign of confidence to already
sign our first partnership for the 2019 FIBA Basketball World Cup in China.
This shows that the strong support for the next edition of FIBA's flagship
event goes beyond the political and sports landscape, extending into the large
and growing business community. We look forward to expanding this group of
marketing partners in the near future."
General Manager of Beijing Enterprises Group Hou Zibo said:
"We are a long-time and strong supporter of sports in our country and
basketball is China’s number one sport in terms of participation. The FIBA
Basketball World Cup will set new standards and we are very excited and proud
to sign up as the first partner of this exciting venture."
Source: fiba.com
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